A Discussion on Tools for Strategic Marketing Strategy - Free Essay Example

Sample details Pages: 5 Words: 1396 Downloads: 8 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Introduction The objective of this discussion document is to find out the tools for strategic marketing strategy for Wholesale Electrical Industry. The purpose is to define Porters Model, PEST analysis; direct response marketing strategies and customer retain strategies relating to the small business. Below mentioned parts are discussed in the discussion document: Porters Five Force Model- This model defines five competition forces that emerges in every industry. Small business should be aware of these forces so as to have higher positions in the market. Competition in the industry: Small business must be aware about the number of competitors in their market and they should know about their business. Threat of new entry: New entry should be restricted so that it should not have any impact over our small business. Buyer Power: Customer should remain in touch with the business and should not move to the competitor. For it, business can use various marketing strategies. Supplier Power: Switching costs to move from one supplier to second should be low, and then we can easily change the supplier. Threat of Substitutes: Substitutes of product in the industry should be less, and then it will be strength for the business. PEST analysis- In the discussion document, we are analysing the PEST which means Political, Economic, social and technological influences that can affect the performance of the business. Political factors cover the type of government that is running in New Zealand. Economic includes exchange rates and interest rates that are having influence over the business. Social factors cover age groups, demographics, lifestyle that influences the whole electrical industry. Technology relates to the latest technology that is going on the market. Business should use latest technology so that sales can be increased. Marketing Strategies-To increase the sale of the small business, various marketing strategies are used by the small business such as offensive strategy, obtaining new customers, increasing customer satisfaction. Offensive strategy is the strategy used for the competitor to push him back so that its sales can be decreased and our business should grow. Business should plan to gain new customers by building relations with the loyal customers. In addition to it, increasing customer satisfaction will help the business to increase sales and can increase faith of the customer in the business. Customer Retaining Strategy- In retaining the customers, small business uses the strategy such as product bundling, cross selling and loyalty programmes. In the discussion document, we are using product bundling which means offering two to three products in adding to the product. It will help the electrical business to increase sales and it will help in retaining the customer. Cross selling is another customer retain strategy in which with the same product, electrical business encourages and influences the customer to buy another product. Loyalty programme helps the small business such as electrical wholesale business to keep the customer and build its interest in our business. Loyalty programme is programme in which companies give frequent cards to their customers who have already visited the business for 4 to 5 times. Discussion Don’t waste time! Our writers will create an original "A Discussion on Tools for Strategic Marketing Strategy" essay for you Create order Five Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s academic models. a. Threat of fresh rivals: The more fresh rivals can come into in whole-sale electrical industry; more easily prices and income reduce. Forces that bring to an end towards the inside of new rivals and keep hold of the in progress rivals are called incoming trouble. They are economy principles, high point of savings on equipment, high height of diversities in productions, the high cost to exit, imperfect access to allocation channels, governmental policy and be short of threat. b. Consumers bargaining capability: an additional environmental force in whole-sale electrical business is consumer bargaining ability. It refers to any condition that consumer has further power than wholesaler. In the some situations consumers have extra authority to bargain: Little figure of consumers Big quantity of buy fast right of entry to information regarding the quantity of demand and cost of sale in whole-sale electrical industry Power of shopper to decide or adjust the supplier c. Threat of production and replacement service: This threat is also called indirect rivals. In lots of whole-sale electrical industries, companies fight with producers of alternative production. If the cost ratio of substitute production and expenses reduce, anywhere substitute production is, the rivalry is extra difficult and as a consequence there will be extra force. So it is understandable that close substitute productions can be second-hand to decide the price. d. Competition between industrial companies: This factor is as well measured as a competition in the middle of opposition whole-sale electrical companies. It has the mainly great influence between other essentials. The majority current elements that boost the sense of competition between whole sale electrical companies of an industry are as follow: Time-consuming development of industry Far above the ground permanent costs Lack of variety in productions Huge number of rivals Risk of impediment to exit e. Provider bargaining capability: If provider has additional power, they can have an effect on whole-sale electrical business profit in a system that the business canà ¢Ã¢â€š ¬Ã¢â€ž ¢t recompense the boost of costs by rising prices. The power of all provider depends on the circumstances of market and it trade by way of business depends on its performance. The bargaining capability of providers can be improved by factor such as restricted number of providers, narrow parallel goods and services, independence of provider from the raise of deal, guarantee of providers that producer require them, and the outstanding presentation of providers can get better the bargaining capability in an manufacturing surroundings. 2. Pest analysis PEST is an examination of the political, economic, socials and technical factor. These are used to measure the condition in the market. With the help of PEST the whole sale electrical Company can find the critic factor. These factors play the importan t role in every small or big business in achieving the goals of the company. Political. Political factors include ecological/environmental issues, current legislation home market, future legislation, international legislation, regulatory bodies and processes, government policies, government term and change. Political factor is playing the vital role in whole-sale electrical company. Every time policies towards the business are change when the government change. When the new government come they make new policies. Economic. Economic factor contain economic development, interest rate, exchange rate and the inflation. These entire factors are important in whole sale electrical business because these factors have major impacts on how business operate and how make decision. For example, interest rates have major impact on the cost of capital in electrical company and consequently to what level a whole sale business grow and expend. Exchange rate also affects the costs of exporting goods and goods the supply and price of import goods in a market. Social. Socialfactors also contain the cultural aspects and include health awareness, residentà ¢Ã¢â€š ¬Ã¢â€ž ¢s development rate, age allocation, profession attitudes and importance on safety. Social factors have the effect on demand for a whole sale electrical companys product and also how that company operates. For example, in social factor the age group is very important. We mostly divided it into three groupsà ¢Ã¢â€š ¬Ã¢â€ž ¢ adolescence, maturity and aged group. The group of maturity people is the target of the electrical whole sale company because the use electronic product most. So, company may change a variety of management strategies to settle in to these social trends. Technological. Influence that put impact on the organization, the latest equipment used by the company. Much latest technology comes in the market. The company should need to use latest technology so company can run very smoothly. Due to increase reliance on equipment, technical factor exert a more considerable more important affect on business. Offensive strategies Defensive business strategies are reactionary and involve a wait-and-see approach, observing what competitors are doing and then responding. Offensive business strategies involve taking proactive, often aggressive action in the market. This action can be focused directly at competitors or aimed at securing market share regardless of the existing competition. A few business systems can be seen as opposing, while others go on the offense. Protective business procedures are reactionary and include a lie low approach, watching what contenders are doing and after that reacting. Hostile business methodologies include taking proactive, frequently forceful activity in the business sector. This activity can be concentrated specifically at contenders or went for securing piece of the pie paying little heed to the current rivalry.

Symptoms And Treatment Of Polycystic Ovary Syndrome

Imagine a syndrome that can cause you, or a woman you know, to be infertile, depressed, anxious, obese, or hirsute, along with many others. Polycystic ovary syndrome can cause all of these issues in a woman who is affected by the condition. If it is not treated properly or on time, it could lead to other serious medical issues that could even be life threatening. Polycystic ovary syndrome, otherwise known as PCOS, is not a commonly known syndrome and many women affected by it are not diagnosed or treated for it. PCOS is a major medical problem that is affecting five to ten percent of the female population in the U.S. and many more across the globe (American Diabetes Association, 2014). This syndrome must become better known in the near future so that women with PCOS can take better control and care of their own body. DEFINITION: Polycystic Ovary Syndrome is a common endocrine disorder that can affect many women. It is also â€Å"an incurable disorder that affects 1 in 10 women and over 50% do not know they have it† (PCOS Awareness Association, 2014). An ultrasound exam can reveal that women with PCOS have a collection of follicles on enlarged ovaries. The particular cause of polycystic ovary syndrome is unknown. It could be connected to long-term complications; therefore, doctors recommend weight loss to reduce this risk. Also, early diagnosis and treatment can have an impact on deciphering if a woman will have long-term complications. 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I found that research is becoming more descriptive and in depth as time goes on. Researchers are still looking into PCOS and are still working on what may be the real cause of PCOS. Polycystic Ovarian Syndrome is a heath disorder that affects femalesRead MorePCOS Essay1152 Words   |  5 Pagesrecent years that effects women’s health is Polycystic Ovarian Syndrome (PCOS). For more women to become knowledgeable about this disease health professionals need to educate women about what PCOS is, we need to recognize what ecological factors play a role in PCOS, and what can be done to help women manage their PCOS disease. Polycystic Ovarian Syndrome Approximately, eight to twenty percent of women worldwide suffer from Polycystic Ovarian Syndrome worldwide (National Institute of child health

Report Writing on a Paintball Game Free Essays

Yesterday at 3:30 pm was Jonny’s last strike as he had shot his mother. This action had only seemed as an accident, but as we confronted him it would only seem as an unlikely act that had taken place because of the objective of the game, or is it? Tune into the rest of this article to find out the real objective behind this setup. The legendary twenty-first century game of paintball co-exists as a way of enlightening the players of the dangers of being at war. We will write a custom essay sample on Report Writing on a Paintball Game or any similar topic only for you Order Now The fun loving sport is a thrilling experience one should have if he is able to. The sport requires excellence in agility and the ability to make decisions on a quick note, as well as teamwork risking the life of others. Paintball technology is also used by military forces, law enforcement, Para-military and security organizations to supplement military training, riot response, and non-lethal suppression of dangerous suspects. Jonny Kapalo, the amateur paintball player, from West Kentucky had his eyes set on the joy of shooting in the mexcian home grounds of paintball, as one of the best ten places for paintballing. The game started at the crack of dawn when the teams split up. There were the Rottweilers and the meerkats. The players were to play in the paint-stained quagmire. The first game was ‘capture the flag’ and the meerkats (also known as Jonny’s team) had a good run since the game was theirs for the taking. The win was won by for his heroic dash for the flag which was quite a cheeky move, as his teammates distracted the adversary by covering for him. The second game was search and destroy, which consisted of four targets. The seekers of the game had a terminator of a man code name the ‘Predator’. The imprudent Jonny took the game as a joke and a couple of his teammates took into account of his plan of shooting the Predator. The error of this childish prank is that the Predator takes no hostiles even if it is caused by mutiny among his own teammates. At the count of three, with the predator in front of the scouting group, Jonny and his friends made their move, consequently, the more experienced player got the best of them and Jonny’s team was disqualified on the account of the uprising to the Predator. The third and final game was the team death match. This game has obvious objectives which are that you get terminated if you run out of paintballs or if you get shot. Each player was low on ammo and the last thing they wanted was to end the game. So each player had to examine their surroundings to look for places that could not be seen by the enemy. Jonny had thought of hiding behind a bush, to stalk his next victim. The unsuspecting detail of his hideout was unseen by the enemy. The next victim was to be his very own mother which was to be the most unlikely person to walk by. The poor woman was shot head to toe with suppressing shots. When she declared herself to be out of the game, Jonny crept back into hiding to wait for his next victim. But shortly afterwards the game was over and the Rottweilers won 2-1. We asked a few comments from Jonny and here is what he said, â€Å"The game was a game and I did not know that my mother would come out of cover and I would shoot her which was actually pretty awkward considering how well she could use a gun. Jonny’s mother had also shared her comments with us on how the game appealed to her. â€Å"The game was quite exciting, as an ex-marine I was born to be on the front line. The experience was a good one and it was great to see Jonny walking up my footsteps. † To me as a viewer the game was exhilarating and thrilling to watch, and informs me on the aspects of war and arts. This can stimulate a great exp erience which cannot be missed if one is able to afford. In my opinion Jonny’s mother forfeited the win to her son by exposing her cover. How to cite Report Writing on a Paintball Game, Essay examples